No! Stop! Don’t Design your Own Website
Just because you are given the tools to “easily” design your website doesn’t mean you should use them.
Below I have listed, with minor details, 5 reasons why you should not design your own website. (These rules apply mainly to people expecting to make money online).
1 You are too close to the situation – Have you ever noticed that movie screenwriters almost never direct the film? In most cases, the screenwriters aren’t even allowed to give their opinions. This is because a person too close to a situation stops and interferes with the creative flow of a team. It takes a team to be successful. It takes a team to create a profitable website. A team who has worked for years practicing their craft and refining their skills to make a site which is as attractive as it is profitable.
2. You need to spend your time advertising and marketing your product/site – The true job of the website owner is to be the “agent”. He needs to focus his attention on making sure that at least 500 new people a day know that his “client” exists It is not profitable to waste time on design and upkeep, especially, since the site you’re designing for your own business is going to be less profitable anyway.
3. Web design is NOT your profession – Unless you are a company who is currently profiting from designing profitable websites, you are not a professional. You may think that you have all the tools you need to be, though. You are like one of those thousands of people who audition for those “pop reality shows” just to be told that that they should “ask their voice teachers for their money back”. Don’t be one of those people who think they can do anything they put their mind to.
4 You are not skilled in writing ad copy – Not only should you not design your site, you should not write the content for your site. You should hire a person who profits from writing profitable ad copy. Everybody thinks that just because they can type and speak their language that they can write. Poorly written ad copy can hurt your profits even worse than a poorly designed site.
5. Your business is not a hobby – If you want to design a great site for your family photo album, or your favorite rock star, go ahead! You can have a lot of fun, and learn a lot of interesting things. Heck, you might even find out that you want to be a web designer one day. Seriously, web design is as much about computer programming as it is about design and ad copy. Your website is a representation of your company, and, if you expect to take your customers money, they need to take you seriously.
If you want to be profitable on the internet and maximize your income, you need to hire a team that knows how to design, program, market, and write ad copy. You need a team that makes a profit by making websites that are profitable.
So please……… Stop! Don’t design your own website!
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