7 Ideas on How to use Testimonials Once you Get Them
How To Use Customer Testimonials Once You Get Them
It’s not enough to receive customer testimonials but knowing how to use them in your marketing activities is what makes the difference. The following are seven ideas you can use to implement testimonials into your marketing program.
Idea # 1 – Create a “What People Are Saying…” report. I once heard the story of an independent consultant who after proposing on a project, was asked for his resume. Instead of sending his resume, he made copies of all the testimonials people had sent him (hundreds) and put them in a shoe box and sent them to the company. Needless to say, he got the project.
Create your own “What People Are Saying…” report by putting copies of your best testimonials together in a booklet and giving them to prospects. This will become a very powerful marketing tool for you.
Idea # 2 – Put testimonials on your website. Scatter testimonials from customers all over your website. Many webmasters make the mistake of creating a testimonial page and putting all the testimonials one page. Place testimonials wherever you make bold claims. If you have testimonials pertaining to a specific product, place those testimonials under that product.
Another great area to place testimonials on your website is on the right and left borders. They will be a constant reminder of your credibility. If you have a sign-up page of any sort, consider including a testimonial that talks specifically about what you are asking your visitor to sign up to, whether it be your newsletter or access to special information.
Idea # 3 – Always include a testimonial in your advertising. You’ll never see an ad for a weight loss product without a testimonial. Why? Because those advertisers know that people are skeptical of all ads (not just weight loss ads) and testimonials overcome skepticism more than any other marketing tool.
Idea # 4 – In every direct mail piece you send, include a one or two page full of testimonials. This gives automatic credence to whatever offer you are sending. You can make the testimonials a part of the sales letter but from my experience, sending loose leaf pages of testimonials make a persuasive statement.
Idea # 5 – Include customer testimonials on an audiotape. It’s one thing to read a testimonial but another to hear a real live person. You can even include the pictures and bios of those people on the tape in your mailer. I know of one marketer who sells information products who includes an audiocassette tape with his sales letter. All the audio tape contains is a recording of customers praising his product. It’s powerful.
Idea # 6 – Do joint endorsed mailings. If you have an associate that has customers who might be good prospects for what you sell, ask if he would like to participate in a joint endorsed mailing in which your associate would send a letter to his customers endorsing (giving a testimonial) you and your products and services. In return you send a letter to your customers endorsing your associate’s products and services. It’s a win-win.
Idea # 7 – Do an endorsed referral letter promotion. This tactic is similar to Idea # 7 but the promotion is done with your customers. Hold a contest of some sort and award prizes (incentives) to those customers who send in the names and addresses of three friends who they know would benefit from your products or services. Then send each of the three friends a letter with the testimonial of the person who referred them. This could give your referral program a jolt.
source: businessknowhow
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