Build a Fanbase for Your Website
Want to build a great site?
Have fans and a large readership.
These tips will get you on your way.
1. Creating awareness
2. Making connections
3. Monetizing
If that’s all you read it’s still helpful.
The inspiration comes from a band Get Busy Committee. I’ve not listened to the music personally but I can relate to the marketing approach. Create awareness. It starts with creating a unique product, something that can get attention. For them is was an uzi shaped usb drive. Seth Godin had a book in a purple milk carton. What can you do? Then you get everyone you know to come check out your website and build a base. Build from that base. If you use free as model always ask for something in return. Maybe an email so you can keep contact.
Make connections with people through social media. Use as many as you can, Twitter, Facebook, Myspace, Youtube, Flickr, etc. This allows you new fans to use the social platform of their choice. It reduces the barriers for them to share your information through their network.
Monetize in varying packages. People like options. You can have price points from $0 – $1,000,000 or more. It depends on how creative you can get. It’s the funnel technique. You start wide with a low price point and gradually move up the funnel to a higher price point. There is a package for everyone interested.
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