The three click rule- a web design feature than can most certainly help
Many people who surf the internet have an objective in mind. So, most of the times many of them can become very impatient looking for information. Making people wait too long to obtain the information that they want may certainly drive them away from a site. Therefore, web design solutions that encourage people to stay on a site and look further have to be used. By doing this, your users may be able to accomplish the task that they had come to carry out on your site as quickly as possible.
Your site’s web design may have to enable visitors to perform any major task. This can depend upon the services offered by your web site. Services can include finding a book or buying a DVD for example. Also, your web design features could improve the productivity of your site if they enabled the visitors to accomplish their task in not more than three clicks. This technique is known as the three click rule and is considered as one of the most important principles of web design. For instance, if you want to look for an insurance company online, then the procedure can be as follows: You go on Google and type “insurance company your city” and then click on the search button. That’s one click. Then, most probably you would search through the results and click on the most appropriate link. That’s two clicks. As a matter of fact, within two clicks from Google, you have easily found an insurance company in your city.
Moreover, you should know what the major tasks on your site are. If you are unsure, then you should ask yourself this question. Here the good use of web design can be vital. People will come to your site to complete these major tasks. So, you’ll certainly not want to lose them. Thus, the web design has to be created in such a way that your customers find their way easily through your site. For example, if your site has an online bookshop then you will want people to find and buy a book within three clicks. Such web design solutions may be mostly appreciated by many people. However, if it takes a few more clicks for your users to enter their credit card details, then this may not matter.
Furthermore, web design should be very specific and straightforward on your site. It is imperative that you point people in the right direction. People can have different reasons to visit your site. Similarly, people can visit a movie site just to find a release date. On the other hand, people can also visit an online book shop only to find a specific author. As a result, anticipating all the possible needs that the user may have can lead you towards making a good web design.
Besides, just because the user came to your site to buy something may not mean that he has to leave empty handed. Your web design has to bear and immediate impact on the user’s mind. Just by experiencing your site and its web design, the user may be tempted to make a purchase. Remember the 3 click rule while making the web design. Such web design solutions may take you close to a successful business on the web.
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