Why would Apple buy Lala?

For the technology.

Apparently, Apple didn’t have the streaming technology down.

It’s not the first time they’ve done it.

They purchased SoundJam MP and turned it into iTunes.

This is a move that many have been waiting for Apple to make, as consumers move from purchasing to streaming. Spotify the wonder streaming has just moved a step down below iTunes. Read More →

Interesting.

I’ve read a couple of articles on this approach.

You use an algorithm to catch trends and supply content to ride the wave.

AOL’s not alone Demand Media is using a similar approach.

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