QUESTION:

My business is very small, just me and two employees, and our product really can’t be sold online. Do I really need a website? — Robin C.

ANSWER:

Congratulations, Read More →

How To Use Customer Testimonials Once You Get Them

It’s not enough to receive customer testimonials but knowing how to use them in your marketing activities is what makes the difference. The following are seven ideas you can use to implement testimonials into your marketing program.

Idea # 1 – Create a “What People Are Saying…” report. I once heard the story of an independent consultant who after proposing on a project, was asked for his resume. Instead of sending his resume, he made copies of all the testimonials people had sent him (hundreds) and put them in a shoe box and sent them to the company. Needless to say, he got the project. Read More →